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What content should you test?

To put it plainly, wherever there is content in your product, it’s worth doing content testing. And we’re yet to see a product that uses no content at all (as interesting as that would be).

Think about every bit of content on your product:

  • The homepage
  • Error messages
  • Menu buttons
  • Filters
  • Product pages, etc.

It all needs to be clear to your users, so it’s all worth testing.

To decide which content to test, prioritize based on the urgency and importance the task holds for users. If it’s a critical message, such as an error message in payment flows, then it’s vital that the content is easily understood and helps the user achieve their goals.

When planning to test content, provide context such as a design mockup or a prototype as a reference for users to evaluate the content. Include visual elements, buttons, and everything else that will be on the final design. Your users will be seeing your content in context. So, in most cases, that’s how you should test.

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How is a paragraph structured? 

Before we dive into paragraph structure, let’s start with paragraph meaning. A paragraph is an individual segment of writing that discusses a central idea, typically with more than one sentence. It even has its own paragraph symbol in copyediting, called the pilcrow (¶), not to be confused with the section symbol called the silcrow (§) that’s common in legal code. 

Here we focus mainly on paragraph structure, but feel free to read our ultimate guide to paragraphs for more of the basics. 

Parts of a paragraph

Like other forms of writing, paragraphs follow a standard three-part structure with a beginning, middle, and end. These parts are the topic sentence, development and support, and conclusion

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